2020-01-06
1
设计风格最优
2
资料最全面
那么阿里产品上传应该要注意有哪些事情?
下面总结了几点
请往下看~
A：首图
当买家点击宝贝进店后浏览宝贝首先展示给买家的第一屏信息非常重要，决定着买家是不是继续往下浏览宝贝，通常我们叫做首屏论。阿里巴巴的规矩现在是正方形的产品图片，白底，我们通常使用1100*1100像素的图。
B : 5张产品副图
用图片解决问题，图片展示是最直观最有吸引力的方式，在图片上标明尺寸，承重力，卖点等等，以此来解决客户搜索相关衣架的问题。如果5张图片能够符合客户的采购意向，也就是能够解决他们的问题，他们就会容易给我们发送询盘。
C. 一句话描述：
用简单的单词形象的描述出产品的品牌， 特点，类别，可以将产品最快速的呈现在客户面前，产品的名称就是他的关键词，这个关键词可以是大词HANGER ，也可以是品牌词HHANGER, 也可以是有描述的长尾词WOODEN COAT HANGER. 在这里，精准的对位非常重要。
D：产品基本信息
基本信息主要是描写产品的品名、包装、尺寸、MOQ、品牌、包装、定制可能性、材质、性能、交货期限等，权重高的要往前排。
E：品牌介绍
品牌承载着一个公司的服务特点，是一代一代的业务人员在市场上赋予它的，那么重视公司品牌的特色传承，让客人能够通过品牌来搜索我们将是我们最大的成功。所以可以在详情页的底部加上品牌的介绍或者品牌故事信息，扩大品牌的曝光率进而形成品牌的传播和认知。
F：场景展示
场景展示其实是在营造一种场景与买家产生视觉上的互动联想，根据产品的属性特质选择宝贝的定位，给买家营造一种场景引起买家的共鸣。
G：搭配推荐
店内其他款式的推荐，建立相关联的超链接。当买家浏览进店后可以看到店内其他产品的价格和款式，进行关联营销，提高销售额，多一种留住买家的方法。必须注意超链接的介入。
G：购物须知
一般在详情页的最底部展示一些购物须知如；关于色差、关于快递、关于退换货等一些信息，可以告知买家默认发什么快递、关于退换货的流程等信息。
详情页的排版和产品展示的先后顺序要遵循买家的购物习惯，合理的搭配文案，有条理的进行设计才能设计出一款高转化的详情页。
在设计详情页的时候可以围绕，简洁而不简单，排版有序、主题表达明了，三个因素进行设计。
努力的付出，就会得到回报，恭喜下面三位的优秀展出：
907-909, Building 2, Noble Plaza 328, Dunhua Rd, Qingdao, 266034
+86-532-6699 7292 ext 0
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